Audiences responses were "Thrilling. An absolute experience. I can't wait to come back next week," said a young woman (myself) while writing this blog entry.
Public media possesses a 'public value'. For example, the BBC believes in "Embedding a 'public service ethos'." Bruce Redman, Lecturer, told us of how when he was a young boy he had to purchase a licence fee for viewing BBC. Mr Redman went on to explain that the BBC believed in weighing public value against market impact. The BBC also conducts focus groups for audiences and surveys to attain feedback.
ABC
-ABC 2, 3, 24- low standard. No funding. How sad. However, Mr Redman explained that this was more of how news will be in future.
- ABC has local radio, radio national, classic FM, Triple J, radio Australia.
Digital radio is failing currently. We discussed this. Mr Redman explained that digital radio was not taking off due to people listening to the radio in their cars. Mostly. That what our student survey reflected at least. So because listeners usually listen to the radio in the car, there is no real use for a digital radio (not installed in cars currently.)
History of the ABC
-Funded in 1929
-Intended for car listening
-To 'bring the nation together.'
-ABC is governed by charter to 'guarantee the independence of the ABC (not biased).'
ABC produces
-Drama
-Comedy
-Religion
-Science
-Australian story (one of mine and my mum's favourites)
SBS history
-Created in 1980
-A 'multicultural channel
-Paul Keating funded 'creative nation'
-Once only public funded - now 80/20 - partly funded by sponsors (why there are now commercials on SBS)
SBS produces
-news, comedy, indigenous, sports-soccer
Functions of public media
-Nation building
-National heritage
-National Identity
-National conversation
Commercialisation of public media
-BBC worldwide (DVD's)
-SBS (soccer shop)
-ABC shops
-ABC charges $75 per second of footage (if you desire ABC footage for a story = You pay A LOT!
Key mechanism of public media
- News
-ABC news CAFF (current affairs)
News style of public media
-Serious
-Broadsheet
-Importance over interest
-Considered, not quick and unchecked
News footchain
Huffington Post - Then Courier mail/Sunday mail- THEN ABC (confirmed)
ABC has been regarded as 'boring' and 'out of touch.'
Robert Richter
-"Public media is the last beacon of long form investigative Journalism"
Four corners
- Stories that changed the nation
-Gillar piece, cattle torture, Fitzgerald case
Media function/communication style
The press, entertainment, unity, social, propaganda
Challenges for public media
-Murdoch says the government should not be supporting the public media- the public media should be "Independent." I personally think it's very obvious why he holds this opinion. As the CEO of many commercial media outlets, why would HE be supportive of public media? I for the life of me can't understand why someone would be opposed to government funding for media. Unless such a person thought the media (ie ABC or SBS) to be somehow corrupt. Considering commercial media has the sole purpose to deliver the audience to advertisers, I would question why Murdoch might be of this view.
-To keep moving forward
-Produce quality (despite the lack of funding)
-Relevant stories
-Engage with the democratic purpose
- Report to the Public
-Independence
-Opinion- 'The Drum' an internet site operated by the ABC where unlike their normal policy on Journalism, reporters have views and opinions on the subjects.
Mr Redman discussed how politicians SHOULDN'T like the ABC. This includes all parties. Furthermore, the ABC should not favourite any political party or person.
Thats all folks!
-Merryn.
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