Sunday, 25 March 2012

Lecture 5- "Radio is the theatre of the mind"

Steve Austin-

"On radio, its not about who's right or wrong, its about having perspective. Its not about me, it's about you."

"Depending on the slot, and talent. People can tell when you're fake on radio, so I persuade people who are genuine."

Up close and personal- "I get a gut from peoples boy language about their trust with me. So I will try and empathise with the guest. If you speak tenderly to someone you love, they'll know it. If you wouldn't say it in life, don't say it on radio."

People to ring in- "Asking listeners if they agree with an opinion thats just been stated. The simpler the question, the more response from people. Make it easy on the listener."


Components of a good radio story- "being a human, and searching for the experience of the human conition. Seek the emotional response in people. We are emotional creatures, driving by experiences. For night time radio, listen more than talk. Listening implies respect."

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